About Us

A compliance partner built from the retail floor up

CplusE Eco Tech Limited is a Hong Kong-based startup founded in early 2024 and a member of HKSTP Ideation 2026. We were founded by supply-chain and product-regulatory-compliance practitioners who have lived the problem we now solve.

Our mission

We empower businesses to build a sustainable governance ecosystem, transforming regulatory compliance requirements into strategic supply-chain decisions and commercial opportunities.

Our goals

Four commitments

Promote circular economy

From sustainable packaging, recycling to upcycling solutions, offering both closed-loop and open-loop alternatives for your textile, leather and plastic goods.

Strengthen regulatory compliance

Tailored regulatory health checks and continuous monitoring, backed by reliable compliance intelligence for PPWR, ESPR, DPP and environmental-footprint requirements.

Safeguard product authenticity

A wide range of anti-counterfeit technologies for your products and packaging, protecting brand IP and maintaining buyer trust.

Enhance supply chain integrity

Transparent, end-to-end Digital Product Passports, secured by bespoke anti-counterfeit technology and accessed through one multifunctional app.

Founder profile

Celeste, Founder and CEO of CplusE Eco Tech Limited

Celeste Yeung

Founder & CEO

Celeste Yeung has 25+ years of multinational experience in regulatory compliance requirements in fashion & luxury retail plus deep knowledge in retail supply chain operations.

She previously served as APAC Head of Product Regulatory Compliance at the Richemont Group and also subject matter expert on China National Standards (GB standards) for luxury products, including watch & jewelry, apparel & accessories, leather goods, writing instruments, eyewear, footwear, home ware, electronic products, perfumes & body care.

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2024Founded in Hong Kong
HKSTPIdeation 2026 member
EU + UK + AsiaRegulatory coverage

Want to know more?

From regulatory advice to solution planning, customized to your culture, your markets and your supply chain.

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